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Fundraising Tools for Key Donor Programs

Charities rely on a small proportion of their donors for the majority of their income from private sources.

It is worth noting that a new type of donor is emerging: young, self-made, socially conscious and open to new ways of giving.

How do you say "thank you" to someone who writes a cheque for £10,000? Something more than a key chain might be appropriate.

Research shows that key donors enjoy the relationships they establish with
the charity, its beneficiaries and other donors.

With these ideas as a backdrop, Pergola Photo is proud to announce its new product:

"A night at the opera"
  • A pre-concert lecture
  • An evening of classical music in concert by two superb Soloists
  • A Chamber Music Ensemble / String Quartet
  • A cocktail party reception
  • Pergola Photobooth activity at the reception
    The booth is decorated as an opera box with brocade, gold rope swags, velvet etc. - imagine Teatro La Fenice in Venice circa 1837!
  • After the event, the donors receive a nicely presented
    boxed set with:
    - A DVD of the lecture and performance
    - A CD with the images from the photobooth

Pergola will partner with charitable institutions and Trusts to offer "A night at the opera" to their key donors.

In New York, we have seen such events bring in a highly favourable return. Now, Pergola brings to the UK this insightful approach to key donor fundraising.


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